How It Works

Fill Your Life with Clarity, Creativity, and Community

Clarity and creativity are not states; they are specific behaviors that can be mastered. Our program is the easiest and most efficient way to do this. It consists of 5 steps:

Prioritize Play

There’s been a slow erosion of your sense of adventure and sense of humor. You’re using many subtle excuses:

“I don’t have time anymore to play.”

“Once I’m done with (fill in the blank here) then I can stop and recharge.”

“Those dreams were naive, I’m an adult now and need to embrace that life is just hard.” “I’m fried and spread way too thin…”

It’s time to call your bluff.

If you don’t prioritize play over productivity, your only option is burnout. If you want to transform your life, you need to transform your priorities. You need to shift your focus from putting out fires to lighting them.

Connect with Your Crew

There are nine other people just like you who are committed to reordering their lives. They get it. They’ve felt the same frustration of desiring more yet finding themselves scrolling aimlessly on social media. They are ready for a change. They are 100% in your corner and have dedicated the next 12 months to prioritizing their personal development alongside you. This is your crew, and they are crossing their fingers that you will hop off the dock and onto the pirate ship with them.

You jump. Giddy laughter fills the ship, “We’re doing this! I can’t believe we’re actually doing this!”

Anchors Aweigh!

As your ship drifts out to sea, it’s time to get acquainted. Your 12 month journey begins with a live session in which you get to know each other, and unbox a special package which will serve as a map for your joint venture. Everyone knows each other’s names, sees each other’s faces, and hears each other’s voices. There is some pretty sneaky science behind why this small group dynamic supercharges your intentions and helps new habits stick, but most importantly, it’s just fun!

Organize Everything with Ease

Learn the most simple and effective way to organize and execute projects. With a unique synthesis of ancient, medieval, and modern thought, you’ll crack the code on how to clear your mind, deepen your knowledge, re-energize your will, and heal your emotions.

All of this will be done in both your personal and professional life with just four simple and innate behaviors. Because you will learn the distilled and universal essence of ease, you will be empowered to apply this organizational method to any kind of work, using any kind of tool, device, or planner you like.

Rediscover Yourself

With your new ability to easily organize your life, you will experience a refreshing and nostalgic return of space.

Space to play.

Space to rest.

Space to explore.

Fully equipped to make sense of, and then heal, any emotion, you will experience the literal meaning of being light-hearted. You will understand yourself and events in your past in a new and liberating way. You will walk around and feel like a 100lb weight has been lifted off your shoulders.

Create in Community

You clean the house so you can throw a party.

Having detoxed your head and heart, you will feel the natural regeneration of your creativity. Looking over to your left and to your right, you’ll realize that everyone else in your crew is feeling the same way. They are looking back at you with a new light in their eyes.

You sense that smile returning on your face – the innocently mischievous one that you’d give your friend in school when the teacher wasn’t looking.

It’s time to play.

It’s time to create.

It’s time to build and to share.

Supported by a tight-knit community who speaks the same language as you about intention and action, a community that has your back and believes in your unique art and interests, you will live with an overflowing heart, ever renewed by the cultivation of your craft and the shared laughter within your new community of fellow creators.

This Program Enables You To:

After this Program, You Will Have:

This Program Is Perfect For:

Why It Works:

We Love Dead People


Fads fade. Formulas are fragile. hēl is different. Everything you learn in this program has stood the test of time. Instead of staying in the myopic echo chamber of modern best-selling thought, we proudly integrate ancient and medieval insight to empower you with the changeless, universal forms of flow that transcend culture and time.

Sophisticated Simplicity

This is the distilled essence, the “screw, wheel, and wedge” of clarity, organization, and creativity. This is the most ruthlessly practical, flexible, and simple approach. It handles any kind of work in any state of life, and never gets in the way.

Unmatched 1:1 Personalized Coaching

We take pride in the unscalable nature of our 1:1 coaching. In a world of AI, we still believe in and stand for the human touch. Included in this program are ten 1:1 sessions with your coach and a full year of support. This is simply unheard of in the coaching industry. Call us old fashioned.

Pedagogy of Presence

Our coaches are radically committed to the art of teaching and ground this commitment through three pillars:

  • Focus: every coach takes a communication fast on days they coach you – completely disengaging from email, social media, and texting in order to cultivate a profound presence of mind and give you their undivided attention.
  • Breath: Understanding that breathing is a central nerve of attention, our coaches go through extensive training in breath work so that they always coach you in a parasympathetic state. This deep and subtle form of listening results in you experiencing unparalleled breakthroughs.
  • Questions: Flowing out of a deep practice of and reverence for the art of teaching, your coach uses carefully crafted questions to facilitate insights in you that take root and affect your actions.

Source Over Symptoms

Other programs focus on putting out fires, we focus on lighting them. This program flips the script from control to creativity, reprioritizing actions that regenerate your energy rather than deplete it. With a renewed sense of play and purpose, you’ll easily eliminate overwhelm and have gas left in the tank to pursue your passion.

"Sweet Spot" Design

We’ve cracked the code for designing the ideal environment for learning. You’ll experience a unique hybrid of small group and private coaching that offers the best of both worlds: augmented accountability through an intimate crew of peers that socializes your behavioral change + the space and time to go deep into the weeds in 1:1 sessions with your coach.

Catalyzing Constraints

When it comes to behavior change, on-demand education is ineffective and inefficient. We ensure you experience life-changing results by leveraging the power of hard lines. All sessions are taught live, using traditional socractic style that moves mountains in your mind, attracts your attention, and plants deep roots in your behavior.

Persons Over Parts

There’s no point in pressing the gas pedal if the emergency brake is still on. Rather than hyper-focusing on an isolated aspect of your life, this program engages your intellect, will, and affections; your head, heart, and hands. This holistic approach side-steps the fragile focus of “productivity” and goes straight to the heart of the matter: your development as a person. What you learn in this class brings order and ease to every aspect of your life: personal and professional.

Intention of Autonomy

In a world saturated with never-ending monthly subscriptions that create conflicts of interest, our approach is like a breath of fresh air. Our only acceptable standard is your self-mastery. Through practices like weekly awareness exercises and high-touch, 1:1 coaching, you will end the program with total and complete confidence. You will habituate a new set of behaviors that enable you to create clarity on command, on-demand, on your own, for the rest of your life.

Bullet-proof Buffer

Instead of sticking with you for a few weeks and then disappearing after the honeymoon period ends, we hold the long view and include a full year of support in our program. This means instead of dropping your new life skills when life happens, you will learn how to leverage your new life skills to peacefully flow with and through life. It’s very common for practitioners to say, “I don’t know how I would’ve gotten through this year without this program!” Knowing that this program is designed to expect the unexpected gives you peace of mind that your investment is guaranteed to stick and generate returns for the rest of your life.

What Other Creators Are Saying

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Doing this live with other human beings was extremely helpful and is part of an intentional design. This has helped me declutter physically and mentally.
 Andy really is the real deal. He's thought about this so deeply. You learn the underlying first principles rather than surface level solutions.
Carrie Severino President of the Judicial Crisis Network
I signed up for hēl to maximize my productivity and I have ended up dramatically simplifying my life and reawakening my creativity. It was much needed therapy for a burned out productivity junkie.
Mark McShurley Artist, Co-Founder of RoofSimple
Andy believes in your vision and sees it as his sacred duty to help you fulfill it without bias. It's very rare to be served like this.
Kyle Gray 2x Best Selling Author, Founder of The Story Engine

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